Creative for Zenni Optical's Shop by Color

Color Sorted Eyewear & Fashion Blog
Client
Zenni Optical
Date
2018
Role
Art Direction
Description

Creative was needed to introduce a shop by color site functionality paired with a fashion focus social media campaign.

Resolution

Led the creative to develop the concept. Provided photoshoot direction and content curation. Designed a multifaceted landing page linking to individual products, color categories, and the fashion blog. Also designed e-mail, social, and pay per click marketing for the campaign.

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