Creative was needed to introduce a shop by color site functionality paired with a fashion focused social media campaign.

A simple honed in approach to color theory and fashion. Four fashion concepts that can help customers buy the right color of glasses.

The primary campaign image focused on the array of colors.

This was designed for these three primary calls to action:

1. Shop campaign curated products.
2. Shop by color category.
3. Learn more from Zenni’s fashion blog.

Two marketing channels we created to promote the campaign and site functionality:

1. Shop by color.
2. Fashion blog and product.