Zenni – Shop By Color
![ShopbyColor_Brief](https://sohale.me/wp-content/uploads/2024/01/ShopbyColor_Brief-1200x788.jpg)
Brief
Creative was needed to introduce a shop by color site functionality paired with a fashion focused social media campaign.
Art Direction
A simple honed in approach to color theory and fashion. Four fashion concepts that can help customers buy the right color of glasses.
![ShopbyColor_Moodboard](https://sohale.me/wp-content/uploads/2024/01/ShopbyColor_Moodboard-1200x800.png)
![ShopbyColor_00](https://sohale.me/wp-content/uploads/2018/03/ShopbyColor_00-1200x868.jpg)
Homepage Header
The primary campaign image focused on the array of colors.
Landing Page
This was designed for these three primary calls to action:
- Shop campaign curated products.
- Shop by color category.
- Learn more from Zenni’s fashion blog.
![ShopbyColorLP](https://sohale.me/wp-content/uploads/2023/12/ShopbyColorLP-1200x6581.png)
![ShopbyColor_01](https://sohale.me/wp-content/uploads/2018/03/ShopbyColor_01-1200x656.jpg)
![ShopbyColor_02](https://sohale.me/wp-content/uploads/2018/03/ShopbyColor_02-1200x800.jpg)
Email (2)
Two marketing channels we created to promote the campaign and site functionality:
- Shop by color.
- Fashion blog and product.