Zenni – Miniature March
![Zenni_Miniature_Brief_01](https://sohale.me/wp-content/uploads/2024/01/Zenni_Miniature_Brief_01-1200x800.jpg)
Brief
Rather then creating unique social posts that spoke to individual days, Zenni’s Social Media Department wanted to try a monthly theme.
Art Direction
Heavily inspired by the creative work of David Gilliver, Miniature March was constructed around miniature train figurines and Zenni product.
![Minature_Moodboard_01](https://sohale.me/wp-content/uploads/2024/01/Minature_Moodboard_01-1200x800.jpg)
![sohale-art-direction-Ultem-01](https://sohale.me/wp-content/uploads/2018/01/sohale-art-direction-Ultem-01-1200x800.jpg)
Staging
Multiple images featuring glasses as other types of objects. Staging was kept simple to highlight the glasses and keep with the brand aesthetic.