Art direction was required for a campaign featuring a new product line for kids between the ages of 1-12. The campaign needed to focus on the products unique features and how it catered to an active youthful lifestyle.

A bold, minimalist, and color focused approach to accentuate the softer tone of the product.

Models were selected to reflect a range in demographic.

Product features relayed through infographics, demonstrations, and dialog.

Inspiration for the commercial spot was ‘Kids Say the Darnedest Things.’

The primary campaign image highlighted a range of age and gender.

The landing page was designed around these four features:

1. A page header with a link to the commercial.
2. An infographic with product features.
3. Category headers for ages 1-3, 4-8, and 9-12.
4. Product listings.

For the entire shoot we created three stations:

1. A sit-down station, where we would record the kids first impressions.
2. An activity station, where kids show off the frames in action.
3. A photoshoot station for the primary campaign graphics.

The email was made with all the functionality of the landing page.