Zenni – Kids Flexible Glasses
Brief
Art direction was required for a campaign featuring a new product line for kids between the ages of 1-12. The campaign needed to focus on the products unique features and how it catered to an active youthful lifestyle.
Art Direction
A bold, minimalist, and color focused approach to accentuate the softer tone of the product.
Models were selected to reflect a range in demographic.
Product features relayed through infographics, demonstrations, and dialog.
Inspiration for the commercial spot was ‘Kids Say the Darnedest Things.’
Homepage Header
The primary campaign image highlighted a range of age and gender.
Landing Page
The landing page was designed around these four features:
- A page header with a link to the commercial.
- An infographic with product features.
- Category headers for ages 1-3, 4-8, and 9-12.
- Product listings.
Commercial Spot
For the entire shoot we created three stations:
- A sit-down station, where we would record the kids first impressions.
- An activity station, where kids show off the frames in action.
- A photoshoot station for the primary campaign graphics.
The email was made with all the functionality of the landing page.