Zenni – Kids Flexible Glasses
![Kids_Flex_Brief](https://sohale.me/wp-content/uploads/2024/01/Kids_Flex_Brief-1200x800.jpg)
Brief
Art direction was required for a campaign featuring a new product line for kids between the ages of 1-12. The campaign needed to focus on the products unique features and how it catered to an active youthful lifestyle.
Art Direction
A bold, minimalist, and color focused approach to accentuate the softer tone of the product.
Models were selected to reflect a range in demographic.
Product features relayed through infographics, demonstrations, and dialog.
Inspiration for the commercial spot was ‘Kids Say the Darnedest Things.’
![Kids_Flex_Moodboard](https://sohale.me/wp-content/uploads/2024/01/Kids_Flex_Moodboard-1200x800.png)
![Kids_Flex_00](https://sohale.me/wp-content/uploads/2024/01/Kids_Flex_00-1-1200x868.jpg)
Homepage Header
The primary campaign image highlighted a range of age and gender.
Landing Page
The landing page was designed around these four features:
- A page header with a link to the commercial.
- An infographic with product features.
- Category headers for ages 1-3, 4-8, and 9-12.
- Product listings.
![00_Kids_Flex_UX_2018](https://sohale.me/wp-content/uploads/2024/01/00_Kids_Flex_UX_2018-1200x4736.jpg)
![Kids_Flex_01](https://sohale.me/wp-content/uploads/2018/08/Kids_Flex_01-1200x656.jpg)
![Kids_Video](https://sohale.me/wp-content/uploads/2024/01/Kids_Video-1200x788.jpg)
Commercial Spot
For the entire shoot we created three stations:
- A sit-down station, where we would record the kids first impressions.
- An activity station, where kids show off the frames in action.
- A photoshoot station for the primary campaign graphics.
![Kids_Flex_02](https://sohale.me/wp-content/uploads/2018/08/Kids_Flex_02-1200x800.jpg)
The email was made with all the functionality of the landing page.