Pinterest – Auto Dealership Demo

Brief

Pinterest needed a video demonstration to leverage how auto dealerships could connect with people on the Pinterest platform.

The demonstration was to be shared at an upcoming convention.

Art Direction

A relatable and approachable tone that is informative and engaging.

Motion Graphics

Working closely with individuals on the Creative Strategy Team, we highlighted two points of purchasing on the platform.

  1. In feed.
  2. Directly from a curated Pinterest Board.

I then curated and edited the video and soundtrack to speak both emotively and informatively.

Results

Results

The videos success led to company wide usage and prompted multiple other pitches.