Creative for Zenni Optical's Shop by Color
Color Sorted Eyewear & Fashion Blog
- Zenni Optical
- Art Direction
Creative was needed to introduce a shop by color site functionality paired with a fashion focused social media campaign.
Led the creative to develop the concept. Provided photoshoot direction and content curation. Designed a multifaceted landing page linking to individual products, color categories, and the fashion blog. Also designed e-mail, social, and pay per click marketing for the campaign.