- Zenni Optical
Branded templates for two automated e-mail series.
A series of automated emails that lead the customer experience to complete their profile, review their purchase, follow Zenni on social media, and make a purchase.
An additional automatized series dedicated to guiding users to sign up for email newsletters. Working closely with the in-house copywriter, a food-centric theme was developed to showcase the tasty releases the Zenni brand has to offer.