This talent booking and management agency needed a memorable but versatile brand that reflected it’s value towards creative expression. It also required multiple variations of the businesses logo over the years to incorporate the Panache’s expanding services.
A loose and untraditional branding style was created to embrace the Panache’s unique company culture. The logo was encouraged to be drawn, painted, and used in a variety of ways. Some variations with the reoccurring Panache lettering were made to facilitate company expansion. With individual guidance from each agent, unique business cards were created.