Zenni's Kids Flexible Campaign

Active Kids Eyewear
Client
Zenni Optical
Date
2018
Role
Art Direction
Description

Creative on a campaign for kids flexible and durable frames.

Resolution

Generated the creative concept around key value points. Selected models with the Merchandise Team. Organized and led the creative through the photo/video shoot. Worked with the team to select the campaign photography and edit the commercial spots. Designed a landing page with branded info graphic illustration. Created email, social media, and pay per click ads for the campaign.

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