Zenni's Kids Flexible Campaign
Active Kids Eyewear
- Zenni Optical
- Art Direction
Creative on a campaign for kids flexible and durable frames.
Generated the creative concept around key value points. Selected models with the Merchandise Team. Organized and led the creative through the photo/video shoot. Worked with the team to select the campaign photography and edit the commercial spots. Designed a landing page with branded info graphic illustration. Created email, social media, and pay per click ads for the campaign.