Automated Emails for Zenni Optical

Eyewear Company
Client
Zenni Optical
Date
2015
Role
Branding
Description

Branded templates for two automated e-mail series.

Resolution

A series of automated emails that lead the customer experience to complete their profile, review their purchase, follow Zenni on social media, and make a purchase.

An additional automatized series dedicated to guiding users to sign up for email newsletters. Working closely with the in-house copywriter, a food-centric theme was developed to showcase the tasty releases the Zenni brand has to offer.

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