Making Ultra Light Frames Float

Eyewear Made of Ultem
Client
Zenni Optical
Date
2017
Role
Art Direction
Description

Zenni merchandising released a series of glasses made of Ultem (a material used in aerospace technologies) and the Marketing Department needed an ultra light aesthetic for a full product campaign.

Resolution

Created the concept of hovering glasses. Glasses were suspended via wires and then edited out to create the weightless illusion.

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