Making Ultra Light Frames Float
Eyewear Made of Ultem
- Client
- Zenni Optical
- Date
- 2017
- Role
- Art Direction
Description
Zenni merchandising released a series of glasses made of Ultem (a material used in aerospace technologies) and the Marketing Department needed an ultra light aesthetic for a full product campaign.
Resolution
Created the concept of hovering glasses. Glasses were suspended via wires and then edited out to create the weightless illusion.