Design Systems

Setting the standards of communication.

Logo

The first and/or last impression folks will experience of your brand.

  • Variations

  • Use cases

Text

Elevate your brand’s voice and tone through form.

  • Fonts

  • Layout options
  • Use cases

Color

One of the most emotive tools in a brands arsenal. Knowing how to and why to use color shouldn’t be taken lightly. Unnecessary limitations can distract from your business’ goals and vision.

  • Primary palette

  • Secondary palette

  • Alternate palettes

Photography

The most communicative of all elements. Images can speak a thousand words. Establishing how and why a brand uses images can elevate their services.

  • Use cases

  • Style

  • Voice

Illustration

Elevating content for editorial or informative purposes.

  • Use cases

  • Style

  • Voice

Iconography

Using symbols to communicate more directly.

  • Use cases

  • Style

Video

Standardizing motion graphics that tie into the overall brand.

  • Style

  • Elements
  • Effects

  • Music

Voice

Defining the who, the how, and the way is at the core of every brand.

  • Mission
  • Value
  • Language

  • Tone
  • CTAs

  • Audience

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