Design Systems
Setting the standards of communication.
Logo
The first and/or last impression folks will experience of your brand.
![Aurora_Brand_03](https://sohale.me/wp-content/uploads/2024/02/Aurora_Brand_03-scaled.jpg)
![sohale-art-direction-Ultem-01](https://sohale.me/wp-content/uploads/2018/01/sohale-art-direction-Ultem-01-1200x800.jpg)
![Aurora_Brand_05](https://sohale.me/wp-content/uploads/2024/02/Aurora_Brand_05-scaled.jpg)
Text
Elevate your brand’s voice and tone through form.
Color
One of the most emotive tools in a brands arsenal. Knowing how to and why to use color shouldn’t be taken lightly. Unnecessary limitations can distract from your business’ goals and vision.
![Aurora_Brand_04](https://sohale.me/wp-content/uploads/2024/02/Aurora_Brand_04-scaled.jpg)
![sohale-art-direction-Ultem-01](https://sohale.me/wp-content/uploads/2018/01/sohale-art-direction-Ultem-01-1200x800.jpg)
Photography
The most communicative of all elements. Images can speak a thousand words. Establishing how and why a brand uses images can elevate their services.
![MiniMarch](https://sohale.me/wp-content/uploads/2024/01/MiniMarch-1200x1200.jpg)
![sohale-art-direction-Ultem-01](https://sohale.me/wp-content/uploads/2018/01/sohale-art-direction-Ultem-01-1200x800.jpg)
![zenni-miniature-04](https://sohale.me/wp-content/uploads/2024/01/zenni-miniature-04-1200x1200.jpg)
Illustration
Elevating content for editorial or informative purposes.
Iconography
Using symbols to communicate more directly.
![MiniMarch](https://sohale.me/wp-content/uploads/2024/01/MiniMarch-1200x1200.jpg)
![sohale-art-direction-Ultem-01](https://sohale.me/wp-content/uploads/2018/01/sohale-art-direction-Ultem-01-1200x800.jpg)
![zenni-miniature-04](https://sohale.me/wp-content/uploads/2024/01/zenni-miniature-04-1200x1200.jpg)
Video
Standardizing motion graphics that tie into the overall brand.
![zenni-miniature-04](https://sohale.me/wp-content/uploads/2024/01/zenni-miniature-04-1200x1200.jpg)
Voice
Defining the who, the how, and the way is at the core of every brand.
Let’s Work Together
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